History of the Tennis Bracelet: Origin, Popularization and Secrets

Elegant origins under the name "eternity bracelet"

Before being called a tennis bracelet , this piece of jewelry was known as an eternity bracelet . Popularized in the 1920s , it is distinguished by its specific setting: a continuous line of diamonds or precious stones individually set in a flexible design, allowing for a perfect fit on the wrist while ensuring comfort and elegance . This unique flexibility sets it apart from traditional rigid bracelets.

The 1987 US Open: the birth of the name "tennis bracelet"

The name " tennis bracelet " comes from a famous incident during the 1987 US Open , when champion Chris Evert asked to pause her match to retrieve her diamond bracelet, which had fallen off during play. This event popularized the term and made the bracelet a must-have in the world of jewelry.

A piece of jewelry adopted by stars of yesterday and today

Hollywood and legendary auctions

Hollywood icons like Audrey Hepburn and Elizabeth Taylor greatly contributed to its fame. Elizabeth Taylor 's diamond bracelet, a gift from Richard Burton , was auctioned for $1 million in 2011 , attesting to its historical and sentimental value.

De Beers' influence in the 1980s

In the 1980s , De Beers boosted the popularity of the tennis bracelet with its legendary marketing campaign, symbolized by the slogan " A Diamond Is Forever ", which magnified the elegance of the small diamonds set in these delicate pieces.

The tennis bracelet today: a blend of sport, luxury, and modernity

Today, tennis bracelets are particularly popular with players like Serena Williams , Naomi Osaka , and Simona Halep , who wear them both on and off the court. This piece of jewelry is often given as a gift to celebrate important moments such as birthdays, engagements, or weddings, symbolizing elegance and emotion.

An icon reimagined for all styles

In addition, modern creations have expanded the classic range by offering tennis bracelets set with various precious stones such as sapphires , rubies , or even masculine versions, adapted to contemporary tastes, thus confirming its status as a unisex and versatile piece of jewelry.